Monday, September 3, 2012

[web-design] Online sales approaches

 

Hello, all!

A few months ago I started building a prototype that demonstrates a new approach to online sales. I later modified the main demo to a simpler version, suitable for pre-ordering from online menus.

My system is similar in a way to the sandwich ordering system at Sheetz gas stations. What bothers me about the Sheetz system is the sheer number of screens one must navigate through just to order a sandwich.

As I have developed my prototypes, I have come to realize that almost all websites have a built-in assumption. As example, there is a local produce wholesaler. I would really like to see how they handle online sales - but I have to have an account before I can see anything at all.

This creates a silly barrier to new sales - requiring the potential customer to fully set up an account before they can see any product. Far better to show one's wares first.

Best,

Bill Suboski

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